Clemente x Gtown
May 2021.
Clemente x Gtown is a capsule collection that honors the spirit of the Hilltop. A campus that is full of life, intellectually-curious minds, and endless experiences that positively impact those who call 37th and O their home.
The design is inspired by the school’s themes - those that resonate with every Hoya everywhere despite the current virtual barrier. Laura Marin, our creative director, is the author of the canvas painting that was transformed into the collection pieces.
In her painting process, she collaborated with her sister Ana Lucia, our corporate director, to portray a feeling of belonging, appreciation and positivity. When working on the collection, Ana Lucia shared that “Georgetown taught me that a college education goes beyond an academic diploma. It taught me that what truly matters is walking out of the main gates and feeling fulfilled from inside out. Being a Hoya means believing in everyone’s potential, recognizing the value of meaningful relationships, and hoping to make the world a better place by supporting each other”.
Ana Lucia is graduating from Georgetown in just a few weeks. This collection is very close to her heart, as this project started as a naive dream of hers. Just before stepping out of the main gates with a diploma in hand, she wanted to leave a meaningful legacy in the community. The Clemente x Gtown collection means showcasing Latin-American talent to the global network of Georgetown, and more importantly, hopes to inspire emerging Hoya entrepreneurs to dream big, work hard, and positively impact others.
Clemente hopes you find a piece of yourself in this scarf.
Hoya Saxa.
Officially licensed product.
THIS CAPSULE COLLECTION IS NOW AVAILABLE IN WASHINGTON, DC AND WORLDWIDE.
Download press kit here
